Todays hosts are Sadish VisvalingamSadish Visvalingam and stepping in for Beth Comino, is the lovely Chelsea Deacon. As always we will chat about the happenings in the group and news in the wider industry that may be interesting to brokers.

In the hotseat this week we have Paul Ballinger, Director at Real Estate Home Loans in Ballarat VIC. Paul has been in the game for 24 years. So it's easy to assume he has seen plenty of things.

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Topics this week:

(1) How important is your Brand? Can someone take it?

Source: https://www.smh.com.au/.../why-paul-spent-two-years...

Question: What should businesses do to protect themselves from others who will try to take their brand?

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(2) Broker Market Share at 74.6%

Source: https://www.linkedin.com/.../mortgage-finance.../...

Question: Why has it continue to increase given all the head winds? Will we see a drop in 2025?

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(3) CBA introduces 15 year IO loans

Source: https://www.brokerdaily.au/.../19741-what-cba-s-interest...

Question: Is this a good thing? Will it put more fuel on the price of property? Will other lenders follow?