Olá, meu povo! Nesse terceiro e último episódio comentamos sobre o grau de tédio nos meios de pagamentos, Dissonância Cognitiva no comportamento de compra e também, a título de curiosidade, o Efeito Gruen, por quê você fica "preso/a" em um shopping? Ouça e aprenda mais um pouco porquê se comporta como se comporta!
📄 Referências:
Liu , Y., Luo , J., & Zhang, L. (2020). The effects of mobile payment on consumer behavior. Journal of Consumer Behaviour, 1-99. https://doi.org/doi.org/10.1002/cb.1880
Mastercard, 2019. Young Colombians and their money. [online] Andrew Buckley, pp.4-18. Available at: <https://www.vocalink.com/news-insights/research-reports-white-papers/young-colombians-and-their-money/> [Accessed 27 February 2021].
Tarun , T., & Sarker, S. (2012). Cognitive Dissonance Affecting Consumer Buying Decision Making: A study Based on Khulna Metropolitan Area. Journal of Management Research, 4(3), 2-32. https://doi.org/10.5296/jmr.v4i3.1847
Trufelman, A. (2015, April 5). Thr Gruen Effect. 99percentinvisible. Retrieved February 27, 2021, from https://99percentinvisible.org/episode/the-gruen-effect/
Park, J., Amendah, E., Lee, Y., & Hyun, H. (2018). M-payment service: Interplay of perceived risk, benefit, and trust in service adoption. Human Factors and Ergonomics in Manufacturing & Service Industries, 29(1), 1-13. https://doi.org/10.1002/hfm.20750
Suls, J. (n.d.). Cognitive Dissonance. Britannica. Retrieved February 27, 2021, from https://www.britannica.com/science/cognitive-dissonance
Sharma, M. (2014),). The Impact on Consumer Buying Behaviour: Cognitive Dissonance. Global Journal of Finance and Management, 6(9), 1-8. https://doi.org/doi.org/10.21172/1.81.017
Soman, D. (2001). Effects of Payment Mechanism on Spending Behavior: The Role of Rehearsal and Immediacy of Payments. Journal of Consumer Research, 27(4), 460–474. https://doi.org/doi.org/10.1086/319621
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