TechBBQ '25 Episode 3: The Art of SaaS War: Why ‘Keep It Simple, Stupid’ Wins with Anders @ Herodesk

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Finaman.ai @ TechBBQ '25

Finaman.ai

3 episodes

1 month ago

The official TechBBQ 2025 Podcast brings you exclusive conversations with the innovators, founders, and thought leaders shaping the future of technology and entrepreneurship. Recorded live at TechBBQ 2025, each episode dives deep into the journeys, challenges, and visions of some of the most exciting voices in the Nordic and international tech scene.
Listeners get behind-the-scenes access to candid discussions about startup growth, disruptive technologies, leadership, and the trends driving tomorrow’s business landscape. Whether you’re a founder, investor, or just passionate about tech, this series offers actionable insights, inspiration, and a front-row seat to the stories that matter.
Tune in for:

In-depth founder interviews and startup stories
Honest conversations about scaling, funding, and innovation
Insights into sustainable business, AI, and digital transformation
Tips from industry leaders on navigating the challenges of entrepreneurship

Join us as we explore what’s next in tech – straight from the heart of Europe’s leading innovation summit.

Entrepreneurship

Business

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In-depth founder interviews and startup stories
Honest conversations about scaling, funding, and innovation
Insights into sustainable business, AI, and digital transformation
Tips from industry leaders on navigating the challenges of entrepreneurship

Join us as we explore what’s next in tech – straight from the heart of Europe’s leading innovation summit.

Entrepreneurship

Business

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TechBBQ '25 Episode 3: The Art of SaaS War: Why ‘Keep It Simple, Stupid’ Wins with Anders @ Herodesk

Finaman.ai @ TechBBQ '25

31 minutes

1 month ago

TechBBQ '25 Episode 3: The Art of SaaS War: Why ‘Keep It Simple, Stupid’ Wins with Anders @ Herodesk

What does it really take to win in the brutal world of SaaS—especially when you’re bootstrapped, up against industry giants, and determined to do things your own way? In this episode, Anders from Herodesk shares his unapologetically simple playbook for SaaS success. We dive into the “Keep It Simple, Stupid” (KISS) philosophy that’s powered Herodesk’s explosive growth—from solo founder to a thriving, cashflow-positive business taking on the big names in customer service software. Anders reveals the real-life battles behind building a product that customers love, the hard lessons of hiring, and why simplicity beats complexity every time. Expect candid stories about scaling without investors, the power of founder-led sales, and how Herodesk is using AI to make customer support smarter—not just trendier. If you’re tired of SaaS hype and want to hear how focus, grit, and ruthless simplicity can actually win the war, this episode is for you.

This episode was presented in collaboration between:
TechBBQ | www.techbbq.dk
Finaman.ai | www.finaman.ai
Silent Events DK | www.silent.dk