Today, I am joined by Louise Bauldry, a digital disruptor in the Pharma industry.
The conversation covers...
- How an above country team can drive impact with digital only campaigns
- Driving digital transformation across a greater enterprise
- Pushing boundaries, running MVP experiments and scaling in an area that is rapidly changing
- Convincing senior leaders to invest in digital
- Generative AI and other evolving technologies
- Staying at the forefront of change when you are extremely busy in the day job
- Selecting the right sources of insight to get the most value in the least time
- The importance of marketing fundamentals in career development
- How to make sure you continue building skills that allow you to stay ahead of your peers
Connect with Lou on LinkedIn here.
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#pharma #pharmamarketing #digitaltransformation #digitalmarketing