In this episode of Final Form, Amish Patel interviews Georgina Fihosy, a Strategic Account Manager at Novartis. Georgina discusses her role in engaging with senior leaders within the NHS and co-creating solutions to address their challenges. She emphasises the importance of moving away from tactical relationships to strategic partnerships that benefit patients, the NHS, and the pharma organisation. Georgina highlights the skills she draws on from her background as a pharmacist, such as clinical knowledge, patient-centred care, communication, and analytics. She also shares her time management strategies and tools, including the Pomodoro method and prioritisation. In this conversation, Georgina discusses the potential for collaboration and shared learning in the pharmaceutical industry. She believes that working together and having open and honest conversations can lead to commercial success and positive outcomes for all. Georgina also shares her passion for purpose-driven work and how it motivates her to continue working in pharma. She expresses excitement about the possibilities of AI and health tech in the industry and encourages organisations to embrace these technologies. Georgina offers advice for newcomers to the pharma industry, emphasising the importance of building relationships and seeking help when needed. She also shares insights on balancing a full-time job with starting a side business, and the importance of understanding one's why. The conversation concludes with a discussion on the purpose of the podcast and how it aims to provide value, foster creativity, and raise awareness of important topics. 00:00 Trailer 00:53 Introduction 01:43 Strategic Account Managers engage with senior leaders in the NHS to understand their priorities and co-create solutions. 03:36 Skills from a pharmacist background, such as clinical knowledge and patient-centred care, are valuable in a Strategic Account Manager role. 06:41 Time management and prioritisation are key to balancing multiple roles and responsibilities. 12:15 Building trust and long-term partnerships with the NHS requires transparency, storytelling and a focus on long-term impact. You have to go beyond short-term ROI conversations for measuring success to achieve positive outcomes in the pharmaceutical industry. 23:24 Turning pilots into programmes of work 24:51 What Pharma could offer to the NHS beyond therapeutics and the possibilities of different Pharma companies joining forces 32:35 Purpose-driven work can be a strong motivator and contribute to personal and professional development. 34:29 AI and health tech offer exciting opportunities for the future of the Pharma industry. 40:56 Building relationships and seeking help are important for success in the Pharma industry. 47:08 Balancing a full-time job with starting a side business is possible with proper time management and a clear understanding of one's goals. Understanding one's why is crucial for pursuing entrepreneurial endeavours. 53:21 Why it's important for me to have this podcast - To provide value, foster creativity, and raise awareness of important topics in the industry. Connect with Georgina: https://www.linkedin.com/in/georgina-fihosy/ Connect with me: https://www.linkedin.com/in/amishpatelco/ Email: hello@amishpatel.co