In this episode of Final Form, Amish Patel interviews Gina Bariah, Global Medical Director at GSK. They discuss Gina's role as a global medical director, the challenges she faces in managing multiple therapy areas, and the importance of collaboration between medical and marketing teams. They also touch on the topic of copy approval and the need for engaging and informative content in the pharmaceutical industry. Gina shares her passion for working in the industry and the importance of promoting medicines correctly. In this conversation, Amish and Gina discuss the importance of putting the patient first in the pharmaceutical industry. They also explore the role of AI in the industry and the need for human judgment in copy approval. Gina shares her tips for staying up-to-date with the latest trends and developments in the field. They also discuss the importance of networking and building relationships within the industry. Gina talks about her platform, PharmAffinity, which provides resources and networking opportunities for individuals in the pharmaceutical industry. They end the conversation by sharing their personal mantras for success.

Key takeaways

• The role of a global medical director varies from company to company, but it often involves review and approval of medical and commercial strategies.
• Managing multiple therapy areas can be challenging, requiring a deep understanding of patient and competitor landscapes.
• Collaboration between medical and marketing teams is crucial for developing cohesive strategies and delivering impactful content.
• Creating engaging and informative content is essential in the pharmaceutical industry, and it requires input from both medical and marketing professionals.
• Promoting medicines correctly is of utmost importance to ensure patient safety and trust in the industry. Putting the patient first is the primary goal of the pharmaceutical industry.
• AI is having a significant impact on the industry, particularly in areas like clinical trials and copy approval.
• Networking and building relationships within the industry are crucial for professional growth and career advancement.
• Staying up-to-date with the latest trends and developments in the industry can be done through social media, connections, and industry resources.
• PharmAffinity is a platform that provides resources and networking opportunities for individuals in the pharmaceutical industry.
• Personal mantras, such as 'I am successful' and 'be kind,' can help guide and motivate individuals in their personal and professional lives.

Connect with Gina:

https://www.linkedin.com/in/ginabariah/

https://www.pharmaffinity.co.uk

Connect with me:

https://www.linkedin.com/in/amishpatelco/

hello@amishpatel.co

global medical director, therapy areas, collaboration, copy approval, engaging content, pharmaceutical industry, patient-centric, AI, copy approval, networking, professional development, PharmAffinity, mantras