Any brand creative knows the pain of delivering final files, only to receive last minute buzzer beater changes. What started out as “final” can become “final final” or even “final final no really this time.” It’s why file naming is best left to the Operations team.
Heather McG is an Emmy-winning storyteller who’s worked with the world’s most high profile brands. In this podcast, she’s talking about all things brand storytelling, from content to creative and beyond. She’ll focus on practical advice to grow your skills and build a brand story that matters, all in short episodes you can consume while drinking your morning coffee. Final Final, because why deliver once, when you can deliver a dozen times?
Any brand creative knows the pain of delivering final files, only to receive last minute buzzer beater changes. What started out as “final” can become “final final” or even “final final no really this time.” It’s why file naming is best left to the Operations team.
Heather McG is an Emmy-winning storyteller who’s worked with the world’s most high profile brands. In this podcast, she’s talking about all things brand storytelling, from content to creative and beyond. She’ll focus on practical advice to grow your skills and build a brand story that matters, all in short episodes you can consume while drinking your morning coffee. Final Final, because why deliver once, when you can deliver a dozen times?
Today, Final Final is talking to Kara DeFrias, an expert in human-centered design, effective leadership, and former theatre kid extraordinaire. No matter where she goes, Kara gets it done, from the White House to the Oscars to pro sports, big tech and beyond. She's covering how to uncover the human at the heart of every brand story, the recipe for great leadership, and why we should replace the word "equal" with "equitable." As a former White House staffer, Kara is sharing how the State of the Union comes together and why audacious goals like Cancer Moonshot are a part of her DNA.
Kara's talking about the role failure can play in good work, the courage to say "yes", and how to get epic things done (while being kind). She also reveals how to provide helpful feedback, the role of reinvention, and how volunteering can open doors you may have never expected. If there's one thing she knows, human-centered design is the way to open doors, tell stories, and make the impact of a lifetime.
Learn more about Kara DeFrias at KaraDeFrias.com