Any brand creative knows the pain of delivering final files, only to receive last minute buzzer beater changes. What started out as “final” can become “final final” or even “final final no really this time.” It’s why file naming is best left to the Operations team.
Heather McG is an Emmy-winning storyteller who’s worked with the world’s most high profile brands. In this podcast, she’s talking about all things brand storytelling, from content to creative and beyond. She’ll focus on practical advice to grow your skills and build a brand story that matters, all in short episodes you can consume while drinking your morning coffee. Final Final, because why deliver once, when you can deliver a dozen times?
Any brand creative knows the pain of delivering final files, only to receive last minute buzzer beater changes. What started out as “final” can become “final final” or even “final final no really this time.” It’s why file naming is best left to the Operations team.
Heather McG is an Emmy-winning storyteller who’s worked with the world’s most high profile brands. In this podcast, she’s talking about all things brand storytelling, from content to creative and beyond. She’ll focus on practical advice to grow your skills and build a brand story that matters, all in short episodes you can consume while drinking your morning coffee. Final Final, because why deliver once, when you can deliver a dozen times?
Final Final is talking to creative operations pro Jill Lyons about the one question every creative leader should be asking themselves: "what's the next right move?" Today, Jill and host Heather McG are covering how to say the things that need to be said, feeling the fear (but acting with bravery), and why a good creative idea can take many different forms. They're also discussing why the best creative leaders strengthen and deepen creative work, the art of knowing when to quit, and why some of Jill's most powerful leadership lessons were learned at camp. Other topics include understanding gendered racism in the workplace, why every decision is an act of love and fear, and the one thing every ex-Oprah producer knows by heart.
MENTIONED IN THIS SHOW
GUEST BIO
Jill Lyons is a strategic creative operations leader and award-winning executive producer and writer. Jill currently leads creative operations at Maximum Effort, Ryan Reynolds’ creative engine. Prior, she was EVP of Delivery at Hawkeye Agency, a Publicis company, where she led project management, operations and the activation practices of media, integrated production, enterprise technology, change communications and experiential. Prior to joining Hawkeye, Jill was Head of Creative Agency Operations for Allstate, where she brought order, structure and strategy to the creative process across production, creative and UX teams. Before Allstate, Jill led as VP, Business Operations & Production at Epsilon Agency, where she merged data-driven insights with compelling creative for all clients across all mediums, managed a global team of producers, editors, animators and designers, and led new business operations. For a decade, Jill was part of the legendary team at Harpo Studios, where she wrote and produced dynamic on and off-air promos, integrated marketing and branded entertainment content for OWN: The Oprah Winfrey Network, The Dr. Oz Show and The Oprah Winfrey Show. Learn more at JillLyons.com
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Book 1:1 coaching or consultation with Heather McG HERE