The dynamic duo, Alex & Ian join me from Ganance, where they're bringing fitness metrics to classic watches, combining sensor tech with stylish choices. We dig into the inspiration and ideation process as well as some really technical details with fellow firmware engineer Ian.

My 3 takeaways:

• Find a partner that can immediately share your vision. It's worth waiting for the right person.

• Data collection and refinement is an ongoing process - so OTA updates are key to continually improve the customer experience.
• Battery life shouldn't be an afterthought! Plan for it from the architecture.

Get your own at https://www.ganance.com

Chapters (thanks AI):

00:00 Introduction and Background

01:05 Meeting and Partnership

03:23 Hardware Development and Decision-making

04:35 Iterative Development and Planning

06:16 Target Market and Customer Profile

08:28 Addressing Style and Fashion

10:20 Hardware Components and Communication

12:23 Discussion on Zephyr RTOS

14:22 Tap Detection and Sensor Optimization

16:54 Future Plans and Gen 2 Development

25:09 Architecture and Communication

26:48 Gen 1 and Gen 2 Plans

29:20 Battery Life Optimization

32:12 Business Goals for the New Year

33:30 Partnerships with Watch Brands

34:00 Conclusion and Thank You

Keywords: wearable tech, smartwatch, activity tracker, traditional watch, firmware, Zephyr, Nordic, hardware, battery life