In this episode, I’m going to be diving into the basics of small business marketing and how you can improve your overall operation, such as: - How to find your audience - The importance of controlling your online presence - Why you should consider blogging - Effectively capturing prospect information - Using email marketing to nurture your leads - Managing your client relationships with a CRM Any digital marketing advancements you make will have a noticeable impact on your business gr...
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In this episode, I’m going to be diving into the basics of small business marketing and how you can improve your overall operation, such as: - How to find your audience - The importance of controlling your online presence - Why you should consider blogging - Effectively capturing prospect information - Using email marketing to nurture your leads - Managing your client relationships with a CRM Any digital marketing advancements you make will have a noticeable impact on your business gr...
Hybrid Trade Shows: Your Pre, During, and Post Event Strategy
Figuring It Out
18 minutes
4 years ago
Hybrid Trade Shows: Your Pre, During, and Post Event Strategy
Now that in-person events are a possibility again, many of us are anxious to start engaging face-to-face. In this episode, I’ll be discussing a topic that I have years of experience in –– trade shows; specifically, how you can effectively cater to post-pandemic audiences with a hybrid event strategy, one that combines technological aspects with your traditional modes of outreach. A successful trade show is composed of three parts: the pre, the during, and the post-event strategy. Modern aud...
Figuring It Out
In this episode, I’m going to be diving into the basics of small business marketing and how you can improve your overall operation, such as: - How to find your audience - The importance of controlling your online presence - Why you should consider blogging - Effectively capturing prospect information - Using email marketing to nurture your leads - Managing your client relationships with a CRM Any digital marketing advancements you make will have a noticeable impact on your business gr...