In this episode of Fight Capital, Ryan Rapaport sits down with Luis Melendez, an undefeated Karate Combat fighter with a background in Taekwondo and Karate from Puerto Rico. Luis shares his journey from balancing a full-time career as an electrical engineer to becoming one of the most exciting fighters in the pit. We discuss his viral moments, the business of being a fighter, and how  @KarateCombat  is changing the game for strikers. Follow Luis Melendez on all platforms: @LuisFeMMA Instagram: https://www.instagram.com/luisfemma Takeaways ・Luis comes from a karate family—his parents met through martial arts. ・He balances fighting professionally with a full-time job as an electrical engineer. ・Luis believes fighters must see themselves as a business to maximize opportunities. ・Karate Combat’s unique format and marketing approach help athletes build their brands. ・He embraces the entertainment side of fighting, even playing the role of a villain when needed. ・Luis was involved in one of the most viral moments in Karate Combat history. ・Working with Anthony Pettis taught him how to capitalize on big moments for long-term success. ・He is looking for sponsors to support his career and elevate his brand further. Chapters 00:00 Introduction to Luis Melendez and His Journey 01:12 Growing Up in a Karate Family 02:51 Balancing Fighting with an Engineering Career 04:10 Why Karate Combat is Changing the Game for Strikers 05:47 Celebrity Influence and Brand Building in Combat Sports 07:49 The Importance of Social Media for Fighters 09:49 The Viral Moment That Put Luis on the Map 12:27 Lessons from Anthony Pettis on Business and Branding 14:13 Sponsors and Supporters Shoutout

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