Welcome back to the Fight Business Podcast, Patrick Auger's weekly show dedicated to the business side of mixed martial arts. Subscribe for a new Fight Business Podcast episode every Thursday at midday (ET).

0:00 - Intro

2:28 - Analysts are wary of Endeavor stock price

15:27 - UFC's competitive advantages and why they matter

43:42 - Jon Jones retains Golden Boy CEO Richard Schaefer

Today's Fight Business Podcast is mostly dedicated to Endeavor's stock price and discussion of the UFC's competitive advantages.

The first topic of discussion is Endeavor stock's 26% gain and why it has left many analysts wary. The UFC is booming but is the stock price fully valued? At the current price of $28.22 the stock is close to the $29 target outlined by Goldman Sachs and not far from the $34 price target set by JPMorgan.

Auger looks at what analysts are saying about Endeavor stock right now and what this means for the UFC going forward.

Secondly, and leading on from the initial topic, Auger discusses the UFC's long list of competitive advantages and why they matter in the current environment. UFC is the leading mixed martial arts organization by a long, long way and it's likely that no one will ever bridge the gap. Auger explains why in this segment.

And lastly, Auger briefly discusses Jon Jones' decision to retain Golden Boy CEO Richard Schaefer as his representation going forward. What does this mean for Jon Jones? And how can Jones create any additional leverage?

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