In this Fiftyfaces Focus - The Next Chapter series we are delighted to bring you insights from 17 investment professionals around the world whose expertise includes investment committee, director, trustee and Chair roles. A portfolio career is often what many executives pursue as their next chapter, but there is no guidebook, no rule book for what makes an effective non-executive director or board member. There is even less guidance as to what makes an effective chair. Join us in this tour de force as we capture what these professionals view as the key ingredients of being an effective board or committee member, or even a Chair. Episode 1 brings us three veterans of the London investment management scene - Sally Bridgeland, Debbie Clark and Caroline Burton, as well as Sharmila Kassam, based in the US.In Episode 2 we meet with Margaret Casely-Hayford, Chancellor of Coventry University whose board and chair experience is prolific and varied, as well as William Bourne, an adviser to local government pension funds, Julian Tregoning, a legend in the City of London Fund Management circles and Sandy Urie, Chairman Emeritus of Cambridge Associates, and the holder of multiple board and committee roles over the years. Episode 3 introduces us to Alex Noble, who after a long career of leadership of her own is committed to training the next generation of leaders now. Susan Martin is also enjoying her own portfolio career, after decades in an executive role, and is also a consultant that helps to manage change in organizations. Daniele Beasley is on the board of Mission Bank and is committed to financial literacy and ensuring an inclusive environment for all while Henry Tapper discusses the lifetime he has dedicated to improving transparency and choice in pensions. In Episode 4 we provided a sneak preview into two guests from our 2022 series - Kimberly Smith and Rania Azmi, based in the US and Kuwait, each of whom hold non-profit board roles and are passionate about education and better governance. We hear also from a formidable legal mind, Dennis Archer, former mayor of Detroit and justice of the Michigan Supreme Court, who featured in our Fiftyfaces Focus - Inspiring People in Law Series, as well as the equally formidable Gerald Chen-Young whose portfolio includes a deep commitment to diversity, inclusion, ESG and investment matters. This episode is rounded out with a discussion about the profoundly impactful Jan Nicholson, who runs her own family foundation, has had numerous public company board roles and a long investment career of her own. Please help us to keep the conversation going by spreading the word about this podcast series and sending us your own words of wisdom on this critical area.
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In this Fiftyfaces Focus - The Next Chapter series we are delighted to bring you insights from 17 investment professionals around the world whose expertise includes investment committee, director, trustee and Chair roles. A portfolio career is often what many executives pursue as their next chapter, but there is no guidebook, no rule book for what makes an effective non-executive director or board member. There is even less guidance as to what makes an effective chair. Join us in this tour de force as we capture what these professionals view as the key ingredients of being an effective board or committee member, or even a Chair. Episode 1 brings us three veterans of the London investment management scene - Sally Bridgeland, Debbie Clark and Caroline Burton, as well as Sharmila Kassam, based in the US.In Episode 2 we meet with Margaret Casely-Hayford, Chancellor of Coventry University whose board and chair experience is prolific and varied, as well as William Bourne, an adviser to local government pension funds, Julian Tregoning, a legend in the City of London Fund Management circles and Sandy Urie, Chairman Emeritus of Cambridge Associates, and the holder of multiple board and committee roles over the years. Episode 3 introduces us to Alex Noble, who after a long career of leadership of her own is committed to training the next generation of leaders now. Susan Martin is also enjoying her own portfolio career, after decades in an executive role, and is also a consultant that helps to manage change in organizations. Daniele Beasley is on the board of Mission Bank and is committed to financial literacy and ensuring an inclusive environment for all while Henry Tapper discusses the lifetime he has dedicated to improving transparency and choice in pensions. In Episode 4 we provided a sneak preview into two guests from our 2022 series - Kimberly Smith and Rania Azmi, based in the US and Kuwait, each of whom hold non-profit board roles and are passionate about education and better governance. We hear also from a formidable legal mind, Dennis Archer, former mayor of Detroit and justice of the Michigan Supreme Court, who featured in our Fiftyfaces Focus - Inspiring People in Law Series, as well as the equally formidable Gerald Chen-Young whose portfolio includes a deep commitment to diversity, inclusion, ESG and investment matters. This episode is rounded out with a discussion about the profoundly impactful Jan Nicholson, who runs her own family foundation, has had numerous public company board roles and a long investment career of her own. Please help us to keep the conversation going by spreading the word about this podcast series and sending us your own words of wisdom on this critical area.
Episode 2: Debbie Marshall of the Silver Marketing Association: Busting Myths and Rethinking an Expanding Class of Consumers
Fiftyfaces Focus Podcast - The Next Chapter
26 minutes
2 years ago
Episode 2: Debbie Marshall of the Silver Marketing Association: Busting Myths and Rethinking an Expanding Class of Consumers
Debbie Marshall is managing director of the Silver Marketing Association, a membership B2B organization connecting and informing businesses and individuals with an interest in marketing to older consumers. She previously founded the Silver Travel Advisor, an information website that provides travel advice and reviews for the mature traveler and is a Chair of the Board of Trustees of Dementia Adventure as well as holding other Non-Executive Director Roles. We start by tracing Debbie’s roots in marketing and the gap in the market that she perceived when she realized that older consumers were spending a lot of money on travel but rarely getting a service tailored to them. When she successfully sold the Silver Travel Advisor she turned her skills to marketing more generally, again focusing on the diverse needs of older consumers. Debbie reveals some common tropes around age that are often exploited in marketing – whether in the birthday card market or in the media as a whole and why she believes that calling these out is the way to eradicate them and the biases that they reinforce. We speak about the impact that targeted marketing can have and the potential growth of the market as the wealth and empowerment of older consumer grows.This podcast series was made possible by the kind support of Darwin Alternatives. Darwin Alternative Investment Management Limited offers innovative, alpha-driven investment solutions that are uncorrelated with traditional asset classes and feature business areas which have not previously been considered by investment funds. The firm aims to create new opportunities for investors to further diversify their portfolios and achieve stable absolute returns.
Fiftyfaces Focus Podcast - The Next Chapter
In this Fiftyfaces Focus - The Next Chapter series we are delighted to bring you insights from 17 investment professionals around the world whose expertise includes investment committee, director, trustee and Chair roles. A portfolio career is often what many executives pursue as their next chapter, but there is no guidebook, no rule book for what makes an effective non-executive director or board member. There is even less guidance as to what makes an effective chair. Join us in this tour de force as we capture what these professionals view as the key ingredients of being an effective board or committee member, or even a Chair. Episode 1 brings us three veterans of the London investment management scene - Sally Bridgeland, Debbie Clark and Caroline Burton, as well as Sharmila Kassam, based in the US.In Episode 2 we meet with Margaret Casely-Hayford, Chancellor of Coventry University whose board and chair experience is prolific and varied, as well as William Bourne, an adviser to local government pension funds, Julian Tregoning, a legend in the City of London Fund Management circles and Sandy Urie, Chairman Emeritus of Cambridge Associates, and the holder of multiple board and committee roles over the years. Episode 3 introduces us to Alex Noble, who after a long career of leadership of her own is committed to training the next generation of leaders now. Susan Martin is also enjoying her own portfolio career, after decades in an executive role, and is also a consultant that helps to manage change in organizations. Daniele Beasley is on the board of Mission Bank and is committed to financial literacy and ensuring an inclusive environment for all while Henry Tapper discusses the lifetime he has dedicated to improving transparency and choice in pensions. In Episode 4 we provided a sneak preview into two guests from our 2022 series - Kimberly Smith and Rania Azmi, based in the US and Kuwait, each of whom hold non-profit board roles and are passionate about education and better governance. We hear also from a formidable legal mind, Dennis Archer, former mayor of Detroit and justice of the Michigan Supreme Court, who featured in our Fiftyfaces Focus - Inspiring People in Law Series, as well as the equally formidable Gerald Chen-Young whose portfolio includes a deep commitment to diversity, inclusion, ESG and investment matters. This episode is rounded out with a discussion about the profoundly impactful Jan Nicholson, who runs her own family foundation, has had numerous public company board roles and a long investment career of her own. Please help us to keep the conversation going by spreading the word about this podcast series and sending us your own words of wisdom on this critical area.
