Rob Smith is Founder and CEO of the Phluid Project, a brand that recognizes the shifting attitude of Gen Z and young Millennials, merging fashion with community and education. He has served on boards for over a decade, and currently serves on the Board of Directors for Steve Madden, following a career in marketing in which he held a series of executive roles. He chairs the development committee for the LGBTA+ Board Directors, is a TEDX speaker and is currently working on his first book. Our conversation charts Rob’s career in fashion and how he found acceptance within this community as well as a keen sense for the ability for fashion to bridge the generational gap and tap into shifting psyches in markets. We talk about his work on boards and in the Phluid project, and what it stands for as well as why the current marketing campaign talks about Pride being a March and not a Parade. We move then to discuss the importance of role models at every stage of career progression.  Thank you to Tom Soto and Latimer Partners LLC for supporting production costs of this series.