This week, we catch up with Kyle Miko, co-founder and Chief Marketing Officer of VirtuOx Cardio Sleep, a leader in at-home respiratory, sleep, and cardiac diagnostics. Kyle shares how VirtuOx is making a difference by focusing on sleep health and patient well-being, guided by the company's mission to "restore the breath of life." He delves into VirtuOx's go-to-market strategy, centered on educating physicians about sleep and cardiac diagnostics, and offers insights into how his team uses da...
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This week, we catch up with Kyle Miko, co-founder and Chief Marketing Officer of VirtuOx Cardio Sleep, a leader in at-home respiratory, sleep, and cardiac diagnostics. Kyle shares how VirtuOx is making a difference by focusing on sleep health and patient well-being, guided by the company's mission to "restore the breath of life." He delves into VirtuOx's go-to-market strategy, centered on educating physicians about sleep and cardiac diagnostics, and offers insights into how his team uses da...
29. Mastering Territory Management: Joe McDonald’s Data-Driven Approach at Jasper Engines
Field Sales Leadership Guide
29 minutes
1 year ago
29. Mastering Territory Management: Joe McDonald’s Data-Driven Approach at Jasper Engines
In this episode, JT reconnects with Joe McDonald, VP of Sales at Jasper Engines, to explore the role of data in driving sales success. Joe shares how Jasper Engines transformed their approach to territory management, optimized customer interactions, and implemented data-driven decision-making. They discuss practical strategies for managing retiring sales reps, maximizing market penetration, and fostering a culture of accountability within the sales team. Tune in for actionable insights on lev...
Field Sales Leadership Guide
This week, we catch up with Kyle Miko, co-founder and Chief Marketing Officer of VirtuOx Cardio Sleep, a leader in at-home respiratory, sleep, and cardiac diagnostics. Kyle shares how VirtuOx is making a difference by focusing on sleep health and patient well-being, guided by the company's mission to "restore the breath of life." He delves into VirtuOx's go-to-market strategy, centered on educating physicians about sleep and cardiac diagnostics, and offers insights into how his team uses da...
