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Field Notes
Theory in Field
9 episodes
1 week ago
Welcome to Field Notes, a mini podcast series brought to you by Theory in Field. Whether you're diving into market research for the first time or just looking for fresh insights, this series is here to help. Each episode is designed to be quick, easy to follow, and packed with useful tips—covering everything from project essentials to deeper dives on specific topics. We hope these bite-sized sessions spark new ideas and support your research journey. Have questions or want to learn more? Feel free to reach out to us at contactus@theoryinfield.com, or visit our website at TheoryinField.com!
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Marketing
Business
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All content for Field Notes is the property of Theory in Field and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Field Notes, a mini podcast series brought to you by Theory in Field. Whether you're diving into market research for the first time or just looking for fresh insights, this series is here to help. Each episode is designed to be quick, easy to follow, and packed with useful tips—covering everything from project essentials to deeper dives on specific topics. We hope these bite-sized sessions spark new ideas and support your research journey. Have questions or want to learn more? Feel free to reach out to us at contactus@theoryinfield.com, or visit our website at TheoryinField.com!
Show more...
Marketing
Business
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Ep 3 Introduction to Product Testing
Field Notes
9 minutes 13 seconds
6 months ago
Ep 3 Introduction to Product Testing

In this episode, we’re talking about product testing – mainly, some key factors that should be planned for to make sure you’re getting the answers you need, in the timelines you need them in. We’re going to be focusing on food and beverage product testing, and covering off how to make a decision between home use and CLT testing, and four important factors to plan for before you field. 

Field Notes
Welcome to Field Notes, a mini podcast series brought to you by Theory in Field. Whether you're diving into market research for the first time or just looking for fresh insights, this series is here to help. Each episode is designed to be quick, easy to follow, and packed with useful tips—covering everything from project essentials to deeper dives on specific topics. We hope these bite-sized sessions spark new ideas and support your research journey. Have questions or want to learn more? Feel free to reach out to us at contactus@theoryinfield.com, or visit our website at TheoryinField.com!