Ever seen something so staged, so off, that it left you unsettled? That’s what happened when I stumbled upon footage of North Korea’s “Potemkin stores”—meticulously arranged, fully stocked spaces where nothing is actually for sale... carefully curated stage sets designed to reinforce a narrative of prosperity, even when reality contradicts it.

But the more I thought about it, the more I realized: how different is that, really, from the world we move through every day? The algorithmically curated feeds we scroll through, the pristine Apple Stores, the hyper-designed shopping experiences engineered to sell us an illusion of abundance and stability. Even our own identities—filtered, performed, optimized for consumption—aren’t we all just walking through our own versions of a propaganda store?

What do North Korea’s fake storefronts reveal about perception, meaning, and the way we construct reality itself. From Potemkin villages to social media simulations, from economic theater to the architecture of consciousness, this is a deep dive into the layers of illusion we navigate daily—some imposed, some self-generated, all shaping the way we experience the world.

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