Welcome back to Fertility Talks, where your host, Ranae Von Meding, bring you another insightful session, this time with our Medical Director, Dr. John Kennedy. Join us as we unpack the truth behind fertility treatment costs and quality at Thérapie Fertility. Dr. Kennedy shatters the common belief that lower prices signal inferior service, explaining how our clinic offers top-tier care without the hefty price tag. He emphasises our commitment to evidence-based treatments, even in the face of industry trends pushing for expensive, unproven tests. Plus, we delve into the empowering trend of social egg freezing and the importance of considering fertility preservation.   Dr. Kennedy and Ranae discuss the benefits of simplified procedures that not only keep costs down but can also lead to higher success rates. They also address the delicate balance between quality care and affordability, introducing the concept of 'humble disruption' in the fertility sector. The chapter sheds light on the pressures clinics face to adhere to traditional pricing models and how our approach is shifting the industry's perspective on value.   Hear about the success of our groundbreaking clinic in Ireland, which has outpaced industry expectations with its results and growth. Dr. Kennedy shares how we've maintained high standards and accreditation while staying true to our mission of affordable care. They also explore the importance of process-driven care and the strategic use of KPIs and algorithms in ensuring consistent outcomes. Wrapping up the conversation, they touch on the clinic's cautious approach to growth, our decision-making on introducing new services, and our commitment to staff well-being and patient satisfaction. Discover how Thérapy Fertility is setting a precedent for the future of reproductive medicine, all in this engaging and thought-provoking episode.