MENTION THE PODCAST TO GET $1500 OFF THE PLATFORM FEE! In this episode, Alex Danner chats with Brian Miller and John Gwaltney, founders of Outback Deck and creators of DeckMetriX. They share how they grew Outback Deck into a multi‑million‑dollar business, built a powerful software tool for deck & outdoor living contractors, and transformed their sales process—closing jobs on the first visit and protecting margins. In this episode you’ll learn: The story of going from remodeling business t...
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MENTION THE PODCAST TO GET $1500 OFF THE PLATFORM FEE! In this episode, Alex Danner chats with Brian Miller and John Gwaltney, founders of Outback Deck and creators of DeckMetriX. They share how they grew Outback Deck into a multi‑million‑dollar business, built a powerful software tool for deck & outdoor living contractors, and transformed their sales process—closing jobs on the first visit and protecting margins. In this episode you’ll learn: The story of going from remodeling business t...
Episode 72 - Building a Premium Deck Brand with Lance Roach of Black Label Built
Fence & Deck Mastery Podcast
41 minutes
2 months ago
Episode 72 - Building a Premium Deck Brand with Lance Roach of Black Label Built
In this episode, Alex Danner sits down with Lance Roach, founder of Black Label Built, to explore how he built a standout outdoor living brand in Nebraska. Lance shares how he transitioned from exteriors to decks, how his team delivers a high-end client experience, and the unique marketing touches—like flags and swag bags—that help his company stand out. 🔨 Topics include: Lance’s journey from framing to founding Black Label BuiltOffering a “lifetime deck” with steel framing and advanced PVCHo...
Fence & Deck Mastery Podcast
MENTION THE PODCAST TO GET $1500 OFF THE PLATFORM FEE! In this episode, Alex Danner chats with Brian Miller and John Gwaltney, founders of Outback Deck and creators of DeckMetriX. They share how they grew Outback Deck into a multi‑million‑dollar business, built a powerful software tool for deck & outdoor living contractors, and transformed their sales process—closing jobs on the first visit and protecting margins. In this episode you’ll learn: The story of going from remodeling business t...
