In this episode, we speak with Tatiana Chavarriaga, the founder of Evie, an evidence-based Digital Therapeutic App empowering women to take control of their pelvic floor symptoms. Tatiana shares her inspiring journey from Colombia to Estonia, where she became part of a thriving startup ecosystem and launched her second product.
Key Topics Discussed:
- How did Tatiana, a native of Colombia, find her way to Estonia?
- Insights into Estonia's startup ecosystem
- The evolution of Tatiana’s first startup and her decision to build Evie
- The unique co-founder dynamic: how Tatiana and her male co-founder divide responsibilities
- How to explain pelvic floor health to male investors
- Inside the app: who the physiotherapists are, who the target audience is, and what future markets it aims to capture
- Business model exploration: why the team chose a subscription-based approach
- Marketing strategies: how Evie plans to navigate social media censorship
Tatiana provides a fresh perspective on addressing a critical yet under-discussed aspect of women's health through technology and innovation.
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