In this episode, Sally Mueller, co-founder and CEO of Womaness, joins the conversation to discuss her mission to revolutionize menopause care and healthy aging. From personal experience to business innovation, Sally shares how she and her co-founder, Michelle, are transforming the way women navigate perimenopause and menopause with accessible, science-backed products that address skin, body, and sexual wellness.

Sally opens up about the gaps in medical care, the consumer shift toward holistic well-being, and the importance of making menopause mainstream. The discussion highlights how Womaness is changing the game by providing education, community, and high-quality solutions for the modern woman.

Timestamps:

🔹 00:00 – Introduction to Sally Mueller & Womaness
🔹 03:20 – The "aha moment" that sparked Womaness
🔹 07:45 – Why menopause has been overlooked in healthcare & product development
🔹 12:30 – Creating solutions: skincare, supplements, and sexual wellness
🔹 17:15 – Mainstreaming menopause: Why accessibility in retail matters
🔹 22:40 – The consumer shift: Women prioritizing health over body image
🔹 28:05 – Weight-bearing exercise, hydration, and other key health habits
🔹 35:10 – The power of community: Womaness' educational resources & support groups
🔹 41:00 – The future of Womaness: What’s next for the brand?
🔹 47:20 – Sally’s personal strategies for resilience & success

Key Takeaways:

✅ Menopause is more than hot flashes – Sally discusses how symptoms like skin changes, libido shifts, and sleep disturbances often go unrecognized.
✅ Women control $15 trillion in spending power – Yet, only 5% of marketing dollars target women over 40. Womaness aims to change that.
✅ Making menopause mainstream – Womaness brings high-quality, affordable products to major retailers like Target & Ulta for easy accessibility.
✅ Education is power – Sally emphasizes the importance of trusted medical partnerships and community-building to help women navigate midlife changes confidently.
✅ Health over weight obsession – Women are shifting focus from dieting to overall well-being, strength, and longevity.
✅ Collaboration is key – Business leaders & medical experts must work together to drive change in women's healthcare.

Notable Quotes:

💬 "We are that woman. We are going through it alongside her." – Sally Mueller
💬 "40% of a woman's life is spent in perimenopause, menopause, or postmenopause—yet we're still not talking about it enough."
💬 "You can be super healthy at 160 pounds—it's about how you feel, not just the number on the scale."

Resources & Community:

🎙 Join "The After Party" – A private Facebook group with nearly 10,000 women supporting each other through the menopause journey.
🔗 Visit Womaness.com for science-backed products & expert-led education.

👉 Listen now for an empowering discussion on menopause, women's health, and breaking the stigma!

Host Bio:

This podcast is hosted by Sheree Dibiase, PT ICLM. She is a nationally recognized women's health physical therapist who owns seven private clinics — one of the biggest networks in the US. She has spent 30+ years practicing in the oncology, pelvic floor, and prenatal postpartum healthcare spaces. She was also a professor for seven years a Loma Linda University where she taught kinesiology.

Guest Links:
LinkedIn - https://www.linkedin.com/in/sally-mueller/

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