In this episode, host Sheree sits down with Amanda DeLuca, co‑founder of Riley—a science‑backed, AI‑powered parenting and mental health app designed to give families data‑driven guidance at every stage. Amanda shares the deeply personal experience that inspired Riley, how the app uses live data and AI to surface insights (from sleep schedules to developmental milestones to postpartum mental‑health support), and what it’s like building a HIPAA‑compliant tool by parents for parents.
Guest Bio
Amanda DeLuca
- Co‑founder & Chief Product Officer, Riley
- 15+ years in tech product management, especially health‑tech
- Personal journey from first‑time mom overwhelmed by postpartum anxiety to building Riley
- Connect with Amanda on LinkedIn:
https://www.linkedin.com/in/amandacdeluca/
Key Topics & Timestamps
00:00 – 02:00 | Why Riley Exists
- Amanda and her husband “product‑managed” pregnancy—and watched it all vanish in the first sleepless nights.
- The frustration of 3 AM questions with no expert help at your fingertips.
02:00 – 08:00 | From Personal Pain Point to Product Idea
- Real‑world data is everywhere—but parents need a trustworthy filter.
- Amanda’s background building user‑centered tech and her year of research in family‑tech before Riley.
08:00 – 14:00 | Core Riley Features
- Tracking & Insight Engine: Turn feeding, diaper, sleep logs into actionable trends.
- Golden Window™ Sleep Scheduler: AI‑driven nap and bedtime calculator that adapts live.
- Contextual Guidance: From solids introduction to toddler tantrums, Riley surfaces “what the data really says.”
14:00 – 20:00 | Supporting Parental Mental Health
- Under‑reported reality of postpartum depression/anxiety—even high‑functioning parents feel shame.
- How Riley’s clinical advisory board and embedded questionnaires help flag “yellow‑flag” moments.
- Medication, rest, and community as pillars of postpartum recovery.
20:00 – 26:00 | Building with Privacy & Safety in Mind
- HIPAA‑compliance explained: why it matters and how Riley keeps your family’s data secure.
- No user data is used for AI model training; personal logs stay private.
26:00 – 32:00 | The Magic Moments & Future Roadmap
- Hyper‑personal touches (e.g. suggesting Japanese vocabulary when traveling in Japan).
- VIP community beta: high‑touch feedback loops with founders and early users.
- Upcoming features: peer “high‑fives” at 3 AM, deeper provider integrations, expanded mental‑health screening.
Top Quotes
“There is no normal newborn—every baby charts their own course, and parents need a guide, not a generic 400‑page book.”“It shouldn’t take an economics degree to know what’s good data—and that insight gap is what Riley was built to close.”“Putting your own oxygen mask on first is not selfish—it’s the only way you can care for your little ones.”
Resources & Links
- Amanda’s LinkedIn: https://www.linkedin.com/in/amandacdeluca/
- Riley App: https://rileyapp.com
- Founder pricing: $10 /mo (annual); $12 /mo (quarterly); $15 /mo (monthly)
- Learn more about HIPAA compliance in consumer health apps:
- U.S. Dept. of Health & Human Services – HIPAA Overview: https://www.hhs.gov/hipaa/for-professionals/privacy/index.html
