Welcome to Feminized, and today we're absolutely stoked to chat with the trailblazing Canna-boss, Susie Plascencia, Brand Partner for Humo, founder of NightShift Cannabis, and co-founder of iconic MOTA Glass! Susie is a powerhouse Latina entrepreneur, storyteller, and cannabis advocate, making waves in the industry and championing Latina representation. In this episode, we delve into the captivating story behind the creation of Humo, a California-based Mexican American-owned cannabis brand, and the partnership between NightShift Cannabis and POSIBL that brought it to life. Susie shares her key strategies for developing and promoting Humo while staying true to its focus on Latino culture and representation. Susie opens up about the challenges she's faced as a Latina entrepreneur in the cannabis space and how her experiences inspired her to start Latinas in Cannabis, a nationally-recognized organization that uplifts and connects Latina entrepreneurs, content creators, educators, and advocates. She shares powerful success stories and milestones that showcase the impact of Latinas in Cannabis on its members and the industry as a whole. From her background in PR and journalism to co-founding MOTA Glass and addressing the issues of quality and fair labor in the functional glass industry, Susie's multifaceted journey is a testament to her passion and dedication. She also discusses her inclusion in Marijuana Venture's 40 Under 40 and how her education at USC's Annenberg School of Communication and Journalism has influenced her storytelling and advocacy within the cannabis industry. Finally, Susie offers advice to aspiring entrepreneurs from underrepresented communities looking to enter the cannabis space, reveals her Dream Smoke Circle, and shares the women in cannabis who inspire her. So, roll a joint, get cozy, and join us for this captivating conversation with the amazing Susie Plascencia! 🎧🌱💃 Don't forget to like, comment, and subscribe for more empowering stories from the top women in the cannabis industry. See you there, Sis! Find, follow, and support Susie! www.nightshiftcannabis.com IG: @SusiePlascencia Liz Hair: Craig Cobb, The Foundry Salon Episode filmed in New Braunfels via Zoom. Feminized with Liz Grow is produced by Grow House Media, Patrick Pope & Tanis Ray, with original theme music and sound mixing by Q da King Productions in New Braunfels, Texas. VISIT OUR WEBSITE WWW.FEMINIZEDPODCAST.COM PLEASE SUBSCRIBE & FOLLOW if THE SPIRIT MOVES YOU Apple https://podcasts.apple.com/us/podcast/feminized-with-liz-grow/id1598642379 Grateful for your iTunes rating, it helps other listeners find us! YOUTUBE: Feminized Podcast → Please subscribe, we’re going to start uploading bonus conversations, clips, and projects and it helps others find us Instagram: https://www.instagram.com/feminizedwithlizgrow/ I’d love your feedback, please don’t be shy. If you have ideas for trips, wish to sponsor, or have general feedback that will help us do better, please email liz@growhousemedia.co (not .com)