In this episode, Laura talks to Ruth from Boobingit, an online resource for all breastfeeding mums. Boobingit has grown to become a single space for breastfeeding information, advice, and real-life stories with a view of empowering mums as they navigate their own feeding journey. Ruth and Laura discuss the challenges faced by breastfeeding mums, and what the differences are like in how breastfeeding is perceived and supported in Finland and UK/Ireland. Laura describes how her difficult birth experience affected her breastfeeding journey and reminds listeners that each breastfeeding experience is unique, shaped by individual circumstances. Ireland has the lowest rates of breastfeeding in Europe and one of the lowest rates in the world, so the two women discuss the reasons behind this and how new mothers can be better supported. Both Ruth and Laura agree that parenting is difficult enough without casting a judgemental eye over a family’s preferred feeding method. Information is power, however, and the best choice any parent will make will undoubtedly be an informed one. So empowering parents with information and support is key to happy, healthy parents and babies.