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Hi and welcome to FellowCommerce, where we delve into the trends and strategies shaping modern commerce. We do it in quick format of 20-30 minutes videos only with top experts and industry top-managers.
How BMW is building DTC omnichannel customer journey - Filipp Osadchii
FellowCommerce
21 minutes 47 seconds
8 months ago
How BMW is building DTC omnichannel customer journey - Filipp Osadchii
Today we have a very special guest and industry he represents: Filipp Osadchii - Digital Commerce Expert for BMW AG Headquarters. We discussed how automotive brands are building DTC customer journey, work with personal data, improve up-sell and cross-sell and the latest trends in the automotive ecom.
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FellowCommerce
Hi and welcome to FellowCommerce, where we delve into the trends and strategies shaping modern commerce. We do it in quick format of 20-30 minutes videos only with top experts and industry top-managers.
