Feel More Buy More: The marketing and advertising podcast from System1 that puts its data where its mouth is. Everyone has an opinion on the latest ads. So do we at System1. But we’ve got the numbers too – effectiveness test scores fresh off the System1 Ad Ratings database. Every episode the System1 team and their guests talk you through the latest campaigns and the freshest work – and reveals their Star Ratings
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Feel More Buy More: The marketing and advertising podcast from System1 that puts its data where its mouth is. Everyone has an opinion on the latest ads. So do we at System1. But we’ve got the numbers too – effectiveness test scores fresh off the System1 Ad Ratings database. Every episode the System1 team and their guests talk you through the latest campaigns and the freshest work – and reveals their Star Ratings
Why has the advertising brain turned sour? A preview of Lemon, an IPA publication
Feel More Buy More
44 minutes
6 years ago
Why has the advertising brain turned sour? A preview of Lemon, an IPA publication
When life gives you lemons, make lemonade. But life has not given us lemons, it has given us a book called Lemon. A book written by Orlando Wood and published by the IPA which talks about why the advertising brain has turned sour. In this episode, we speak with Orlando Wood to discuss what's in the book and why he wrote it.
Feel More Buy More
Feel More Buy More: The marketing and advertising podcast from System1 that puts its data where its mouth is. Everyone has an opinion on the latest ads. So do we at System1. But we’ve got the numbers too – effectiveness test scores fresh off the System1 Ad Ratings database. Every episode the System1 team and their guests talk you through the latest campaigns and the freshest work – and reveals their Star Ratings
