Lemon. How the advertising brain turned sour - a chat with the author, Orlando Wood

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Feel More Buy More

System1 Research

12 episodes

4 months ago

Feel More Buy More: The marketing and advertising podcast from System1 that puts its data where its mouth is. Everyone has an opinion on the latest ads. So do we at System1. But we’ve got the numbers too – effectiveness test scores fresh off the System1 Ad Ratings database. Every episode the System1 team and their guests talk you through the latest campaigns and the freshest work – and reveals their Star Ratings

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Marketing

TV & Film,

Business

Lemon. How the advertising brain turned sour - a chat with the author, Orlando Wood

Feel More Buy More

44 minutes

6 years ago

Lemon. How the advertising brain turned sour - a chat with the author, Orlando Wood

This year’s marketing effectiveness must-read, Orlando Wood’s Lemon, is published this week by The IPA. In part 2 of our Lemon podcast special, Orlando sits down with Tom Ewing for a chapter by chapter tour. Get the highlights of Lemon from the man who did the work, and squeeze even more out of the book. Lemon: brains have never been so juicy.