How do you entice your audience to learn more about a product - or better, buy the product - with a high-quality email design? This week, we're checking out some product emails from June.
Watch on YouTube https://youtu.be/eKbPFt1Pw_g
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Get paired with a marketer to see how your strategy will work in the emfluence Marketing Platform. https://more.emfluence.com/really-good-emails
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📧 View live June Oven emails https://reallygoodemails.com/june-oven
📝 Transcript https://reallygoodemails.com/school/feedback-friday-june-oven
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1. Email can be an extension of a product. High-quality email design can give the customer an experience, setting the expectation for a high-quality product.
2. Imagery showcases how the product is made and the quality it's made with. Include product photography and visual content to show the product and entice your audience to buy the product.
3. Use A/B testing with your email imagery to see what works for your audience, like including photos with people in the email vs. photos of the product by itself.
BONUS Use a GIF to preview a video of the product in action. Keep the GIF light on size (aim for 600KB) to keep the email light.
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🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
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