In this episode, Adam welcomes Peter Bissonnette, former President of Shaw Communications and author of 'Count On Me: My Life Lessons and Legacy as a Former President of Shaw Communications.' Peter shares his remarkable journey from a challenging childhood to leading a multi-billion dollar family business. Despite facing emotional hardships and growing up in humble beginnings, Peter developed an unwavering faith in himself and others. This faith, coupled with life lessons, fueled his rise in the corporate world without succumbing to ruthless business practices.

The conversation covers the value of mentorship, the importance of a strong work ethic, and the philosophy of being a 'Good Shepherd' in leadership. Peter also touches on the importance of creating lasting legacies and the role of family trusts in supporting future generations. This episode is a treasure trove of insights for anyone questioning their ability to lead or overcome past wounds.

00:00 Introduction to Peter Bissonnette's Journey

02:33 Early Life and Family Struggles

05:14 Boarding School Experiences

09:25 Finding Strength and Mentors

15:09 Career Beginnings and Mentorship

19:55 Transition to Family Businesses

31:55 The Influence of JR and Family Values

34:00 Scaling the Business and Maintaining Values

36:08 Leadership and Team Dynamics

38:50 Navigating Family and Business Challenges

47:33 Legacy and Generational Trust

52:05 Writing the Memoir: Count on Me

57:28 Final Thoughts and Reflections

Buy Peter's book, "Count On Me: My Life, Lessons, and Legacy as a Former President of Shaw Communications"n