Lou is a husband, father of 2 & graduate of The Project. The Project is a 75 hour crucible for men looking to put themselves to the ultimate test physically, mentally & emotionally. 25 men competed, but only 7 finished. Lou has used that experience as a metaphor for his life. Never quit, just because it gets hard. He shares the power of discipline in his life from getting up at 3am, prioritizing physical fitness & being the best father & husband he can be for his family. Lou appears to be a regular guy from the outside, but there's a savage on the inside. This is a great example to all men, as there's a savage inside all of us. If Lou can do it, so can you! But you MUST DO THE WORK!