Fat Joe BioSnap a weekly updated Biography.
Fat Joe has kept the industry buzzing these past few days, blending controversy, hustle, and legacy-defining moments. Most talked about, Fat Joe sat down on his podcast, Joe and Jada with Jadakiss, and dug deep into hip-hop’s complicated relationship with loyalty, calling out Gunna over lingering snitching allegations tied to the rapper’s Alford plea from the YSL RICO case. While Joe said he can’t get enough of Gunna’s new album The Last Wun, which just shot to number one on the Billboard Rap Charts, he told his audience that he refuses to back “rats” no matter how good the music is. He even shared a personal story about how betrayal has permanently marred friendships in his own life, insisting that for him, breaking the street code is unforgivable—so much so that he can enjoy an album privately but never support the artist publicly, echoing a theme seen all across social media and making headlines on outlets like HotNewHipHop, HipHopDX, and The Source.
Simultaneously, Fat Joe is solidifying his place as a smart entrepreneur. DJ Khaled revealed in Entrepreneur magazine that he’s joined Fat Joe’s beard dye brand, Rewind It 10, citing the “winning team” behind the company and praising Joe for driving the culture’s confidence and business acumen forward. That alliance, launched alongside Carolyn and Jeff Aronson, is now getting the kind of exposure most grooming startups only dream of, as Khaled and Joe parlay their music-world influence into the beauty industry. Expect Rewind It 10 to be all over hip-hop social media and grooming conversations in the weeks ahead.
On the live front, Fat Joe electrified the crowd at Buffalo’s Outer Harbor Live at Terminal B on August 23rd. The appearance doubled as a shoutout for local artist BalisticManMusic1, with Fat Joe bringing the heat in front of a crowd of 5,000, as seen on fans’ Instagram feeds that quickly captured the moment. And if that isn’t enough, Fat Joe just announced he will be performing for the very first time in Mongolia on September 20th, sending hip-hop fans from New York to Ulaanbaatar into a frenzy according to Zone-X Music Concert’s official Instagram.
Fat Joe also made waves defending his own legacy. When industry vet Lance Un Rivera threw doubt on Joe’s story about collaborating with Notorious B.I.G. before Biggie’s death, Joe hit back by sharing a rare early version of the Life After Death album tracklist, showing his name right where he claimed it would be. In his words, he really did record multiple songs with Biggie, even if the world never got to hear them, and this saga sparked renewed nostalgia and debate on platforms from Power 105.1 to longstanding hip-hop blogs.
In short, Fat Joe is closing out August with cultural influence, business deals, and receipts to settle old scores—still the Don, no matter which side of the industry he’s ruling.
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