Explore the dynamic world of FAST–the key growth driver in streaming–where innovation meets entertainment and media pays for itself; hosted by Ben Goodfriend, FASTer features engaging conversations with the industry experts, creators, and technologists defining the future of Free Ad Supported Television. FASTer with Amagi is produced by Next Chapter Podcasts.
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Explore the dynamic world of FAST–the key growth driver in streaming–where innovation meets entertainment and media pays for itself; hosted by Ben Goodfriend, FASTer features engaging conversations with the industry experts, creators, and technologists defining the future of Free Ad Supported Television. FASTer with Amagi is produced by Next Chapter Podcasts.
#8 - Unlocking the European CTV Market with Sarah Lewis
FASTer with Amagi
41 minutes
11 months ago
#8 - Unlocking the European CTV Market with Sarah Lewis
What do rescuing a two-legged dog from Lebanon and redefining Europe's CTV landscape have in common? Everything, if you’re Sarah Lewis. On today’s episode, we chart Sarah's remarkable journey and explore the future of ad-supported streaming in Europe.
00:00 Introduction to Sarah Lewis and Her Journey
03:05 The Role of Advertising in Public Broadcasting
06:00 Nonprofit Advertising and Its Unique Challenges
09:01 Programmatic 101
11:58 The State of CTV in Europe
14:46 The Impact of Free Content on CTV Growth
17:47 Live Sports in European Streaming
23:22 Navigating Regulatory Frameworks in Europe
34:05 The Impact of AI on Advertising and Content Creation
Find us at www.amagi.com
Send us questions and comments to ben@amagi.com
Produced by Next Chapter Podcasts
Amagi is an award-winning media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi supports 800+ content brands, 800+ playout chains, and 5,000+ channel deliveries on its platform in over 150 countries. Learn more about us at www.amagi.com
FASTer with Amagi
Explore the dynamic world of FAST–the key growth driver in streaming–where innovation meets entertainment and media pays for itself; hosted by Ben Goodfriend, FASTer features engaging conversations with the industry experts, creators, and technologists defining the future of Free Ad Supported Television. FASTer with Amagi is produced by Next Chapter Podcasts.
