Explore the dynamic world of FAST–the key growth driver in streaming–where innovation meets entertainment and media pays for itself; hosted by Ben Goodfriend, FASTer features engaging conversations with the industry experts, creators, and technologists defining the future of Free Ad Supported Television. FASTer with Amagi is produced by Next Chapter Podcasts.
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Explore the dynamic world of FAST–the key growth driver in streaming–where innovation meets entertainment and media pays for itself; hosted by Ben Goodfriend, FASTer features engaging conversations with the industry experts, creators, and technologists defining the future of Free Ad Supported Television. FASTer with Amagi is produced by Next Chapter Podcasts.
#7 - From SAT Prep to Programmatic Advertising with Moe Chughtai
FASTer with Amagi
1 hour 5 minutes
11 months ago
#7 - From SAT Prep to Programmatic Advertising with Moe Chughtai
Ben Goodfriend sits down with Moe Chughtai, Head of Advanced TV at MIQ, for an insightful discussion tracing Moe’s journey from teaching to ad tech. They explore industry challenges, including the art of simplifying programmatic advertising’s technical complexities for diverse audiences—ranging from media professionals to everyday viewers. The conversation addresses pressing issues like unfilled inventory in live sports streaming and showcases innovative ad formats such as QR overlays and pause ads. They close by emphasizing the need to balance innovation with user experience and privacy, charting a thoughtful path forward as the streaming and advertising industries evolve.
00:00 Introduction and Background
03:48 Teaching and Transition to Advertising
08:24 Programmatic 101
11:16 Unfilled Inventory in Live Sports
20:11 Interactive Ad Units
29:29 Privacy Concerns and User Perception
32:53 Pause Ads
46:42 Political Advertising in CTV
53:33 Transparency
56:02 AI's Impact on Advertising
Find us at www.amagi.com
Send us questions and comments to ben@amagi.com
Produced by Next Chapter Podcasts
Amagi is an award-winning media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi supports 800+ content brands, 800+ playout chains, and 5,000+ channel deliveries on its platform in over 150 countries. Learn more about us at www.amagi.com
FASTer with Amagi
Explore the dynamic world of FAST–the key growth driver in streaming–where innovation meets entertainment and media pays for itself; hosted by Ben Goodfriend, FASTer features engaging conversations with the industry experts, creators, and technologists defining the future of Free Ad Supported Television. FASTer with Amagi is produced by Next Chapter Podcasts.
