The Sales professional sometimes gets a bad rap.

Salespeople are often seen as “slick and sleezy”, interested solely in making the sale and gathering their commission at any expense. This is unfortunate because Sales in fact play a vital role in executing an organization’s strategy.

In this episode, Roy and Ian discuss how to establish Sales as a strategic tool in a business and how it can contribute to the growth imperative that every business has.

This episode is essential for every TBA Member looking to get more from their sales efforts…