Never have markets been so complex and challenging for any business looking to grow revenue.

There’s never been more aggressive competition, customers who wield so much power, “chaotic” technological change and change to the political “rules of business”.

The need for a business to clearly differentiate their organization from their competitors has never been more important. And yet, according to Roy, businesses today do a mediocre job separating themselves from the competition and answering the question “Why should I do business with you and not your competitor?”.

In this episode Roy and Ian talk about why “Undifferentiation” is happening today and what it takes to clearly define how an organization can stand apart from “the competitive herd”.

This is a must listen to episode for every Member looking to gain market share and GROW their business…