byte 9: rental revolution with Victoria Prew

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fashionbytes chat

fashionbytes

25 episodes

1 day ago

fashionbytes is a multimedia platform designed to help & nurture new, emerging and established design talent flourish through a mix of live educational events, industry news and a vibrant community. We fill the gap between education and what happens in real life. fashionbytes brings together the necessary elements to support individuals and businesses. We provide the structure for talent to flourish and have the foundation to encourage the greatest chance of success. fashionbytes chat is a series providing practical & useful industry insights.

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byte 9: rental revolution with Victoria Prew

fashionbytes chat

27 minutes 18 seconds

4 years ago

byte 9: rental revolution with Victoria Prew

Recorded 30 July 2020 - Victoria Prew is the co-founder and CEO of HURR Collective, the UK’s first peer-to-peer wardrobe rental platform. Offering luxury fashion to women who prefer to rent rather than buying, HURR was deemed the ‘Airbnb of Fashion’ by Forbes in 2019

Headquartered in London, HURR Collective aims to address an underserved market of women who want access to the latest trends, without the commitment of purchase.

Prew is the first to tap into the growing market, spearheading rental fashion and shifts in millennial behaviour. The entrepreneur identified an opportunity born from two complementary movements: the rise of sustainable fashion and the rental revolution.

The website showcases an unlimited ‘virtual wardrobe’ for luxury rentals, including curated edits, the latest trend pieces and celebrity wardrobes. HURR carries over £1 million+ of inventory and is showing no signs of slowing down.

Partnerships with Eco-Age and TRAID are putting HURR on the map as a pioneer of the fashion tech sector. https://www.hurrcollective.com/