Recorded 22 Oct 2020 - Lauren is a senior social media consultant at the digital marketing agency adtrak, based in Nottingham. Lauren is an accredited Facebook 'She Means Business' Trainer and runs online and offline events sharing Facebook and Instagram best practices and strategies. During lockdown Lauren has ran a number of online events via Zoom for Facebook's She Means Business campaign. Day to day, Lauren specialises in paid social, helping small and large brands reach their desired target audience using strategic advertising techniques whilst optimising their budget.