254: How This Ex-Engineer Used a Super Specific Niche to Land $4K in Clients (With Zero Reviews)

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Fashion Designers Get Paid: Build Your Fashion Career On Your Own Terms

Sew Heidi

287 episodes

1 week ago

This is a show for burnt-out fashion designers (and TDs, PDs, patternmakers, textile designer and beyond) who want more flexibility in their career while still doing work they love. You'll learn how to build a freelance fashion business, so you can do the work you love on your own terms. Freelancing in fashion is the only way to get freedom in your day (instead of being tied to a desk). Whether you want to earn extra money on the side, fund your fashion brand, or replace your salary, the FDGP podcast will help you get there. Listen in for actionable tips and strategies to kickstart or grow your career as a freelance fashion designer, build your confidence, and create the life you want. Hosted by $100k+ fashion freelancer Sew Heidi, the show features interviews and strategy sessions with successful freelance fashion designers from around the world who've ditched toxic fashion jobs and taken control of their own destinies. This is the only place to get REAL insights from REAL freelancers who have built REAL careers on their own terms. (Formerly the Successful Fashion Freelancer podcast.)

All content for Fashion Designers Get Paid: Build Your Fashion Career On Your Own Terms is the property of Sew Heidi and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Fashion & Beauty

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Education

254: How This Ex-Engineer Used a Super Specific Niche to Land $4K in Clients (With Zero Reviews)

Fashion Designers Get Paid: Build Your Fashion Career On Your Own Terms

41 minutes

6 months ago

254: How This Ex-Engineer Used a Super Specific Niche to Land $4K in Clients (With Zero Reviews)

From Zero Reviews to $4K Clients: How Danielle Steman Broke Into Freelance Fashion With Just 8 Pitches

Ever wondered how to stand out on Upwork without a single rating, review, or testimonial? Danielle Steman did just that—and banked $4,000 from her first two freelance clients.

In this episode, you’ll meet Danielle, a former engineer from The Netherlands who left behind a stable tech career to carve out a bold new path in fashion. Specializing in made-to-measure and latex pattern making, she built a niche business from scratch—landing high-paying clients with just eight targeted pitches and zero experience on her profile.

You’ll hear how her technical background gave her an edge, how she uses mobile scanning and CAD to wow clients, and why saying no to non-niche work helped her grow faster. She also shares the mindset shifts that helped her go all-in, and the exact steps she took to start attracting international clients (hint: it’s simpler than you think!).

If you're new to freelancing or have been at it a while, click play now to learn how confidence, clarity, and a super-specific niche can unlock your freelance fashion career.

About Danielle:
Danielle Steman is a freelance patternmaker for liberated brands committed to sustainable practices and inclusivity.

She specializes in designs that fit like a glove, focusing on made-to-measure and latex garments. A fashion tech aficionado, she thrives on technical challenges and is a strong advocate for Made to Measure and Made to Order as the future of fashion. Over the past two years, she has been deeply engaged in exploring the integration of 2D, 3D, and scanning technologies to craft perfectly fitting patterns at the touch of a button.

Connect with Danielle:
Visit her website: https://daniellesteman.nl/
Email her at info@daniellesteman.nl

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Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.