Welcome to the Fashion Deep Dive Podcast!

Today we discuss a significant transformation in fashion videography, moving away from traditional, cinema-like productions towards a more immediate and raw aesthetic, often described as "iPhoney" or Lo-Fi.

This shift is attributed to the influence of social media and a collective desire for authenticity over perfection, reflecting a cultural zeitgeist where individuals are increasingly aware of being documented.

The sources explain how major brands like Balenciaga, Miu Miu, and Saint Laurent masterfully employ this style to convey distinct personas of "aloof, raw coolness," and how renowned production studios and videographers achieve this calculated imperfection through specific equipment, on-set techniques, and meticulous post-production.

Ultimately, this approach aims to connect with consumers by reflecting their shared experience of modern visual culture.