Is fashion sustainability a "non-topic" or is it quietly transforming the industry?

This episode dives deep into surprising initiatives and unexpected frontrunners, alongside brands that have always led the charge, revealing how fashion is truly cleaning up its act.

We unpack Kering's ambitious "Water Positive Strategy," aiming for a net positive impact on water resources by 2050 by focusing on water-positive raw materials, stewardship, and innovative Water Resilience Labs in water-stressed regions.

Then, we explore LVMH's comprehensive LIFE 360 program, which is in "full swing," reporting significant reductions in greenhouse gas emissions and a push to eliminate virgin fossil-based plastics from packaging.

Learn about their Creative Circularity efforts including eco-design, expanded repair services, and platforms like Nona Source for deadstock fabrics, their bold goal to regenerate five million hectares of flora and fauna habitat by 2030, and how they are decarbonizing their business by tackling direct and indirect emissions.

We also confront some major surprises: H&M Group is nearing its 2025 goals ahead of schedule, close to achieving 30% recycled materials in products and making significant GHG reductions, a move that stands in "stark contrast" to recent greenwashing scandals.

Similarly, Zara is on track to meet its pledge of using 100% sustainable fabrics by 2025, through initiatives like their "Join Life" collection and efforts to eliminate single-use plastics, proving that even fast-fashion giants are making "significant and measurable shifts".

Finally, we look at the enduring commitment of Patagonia, the original "front runner avant la lettre," which continues to innovate by working to eliminate all virgin petroleum-based materials from its products by the end of 2025.

Discover how their "Worn Wear" program remains a cornerstone of circularity, and how their revolutionary ownership transfer now directs all profits not reinvested into the business towards fighting the environmental crisis, fundamentally making their business an engine for environmental good.

Tune in to understand the complex, rapidly evolving landscape of fashion sustainability today.