(Insert audio file of the episode (or link to listen on Spotify/Apple Music/etc.)     ”We're trying to create awareness to critical issues and food production that are important to consumers.”  In this episode, I visit with Robby Sansom, CEO of Force of Nature, to explore what regenerative agriculture really means—and why more farmers and ranchers are starting to take a second look. We talk about his journey from corporate life to raising bison, how regenerative practices work in real life, and what shifting toward soil health and lower input systems can look like. Whether you're all-in or just curious, this is a conversation worth hearing.  Key Topics:  Robby’s personal story and how Force of Nature got started  What regenerative ag actually looks like in practice  The real challenges farmers face—and why it’s not about blame  How improving soil health can reduce risk and build long-term resilience  Practical steps for producers who want to explore regenerative approaches  Helping consumers understand the food system without needing a science degree    To connect with Robby or learn more about Force of Nature, check out their website, Instagram, and Twitter.   LINKS  Sign up for the 8-Hour Marketing Plan here!  Marketing Routine class, do so here!  Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.   Check out our favorite software tool for online sales: Thrivecart  I may earn affiliate commissions from links on this page.  Other Episodes You May Enjoy:    Episode 111: Building a Business That Works for Your Family and Your Farm   Episode 101: From Conventional to Regenerative: One Family's Journey to Building a Sustainable Farm   Episode 93: Finding Your Path to Homesteading: Lessons from Ryan Mitchell's Journey     About the Host of Farming On Purpose, Lexi Wright:    I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.    Connect with me on Instagram, Facebook, and TikTok.