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Farming on Purpose
Lexi Wright
122 episodes
2 months ago
A podcast for farmers and ranchers ready to shift for a stronger future... Stronger farm families Stronger food systems Stronger rural legacies
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Entrepreneurship
Arts,
Education,
Food,
Business,
Self-Improvement
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All content for Farming on Purpose is the property of Lexi Wright and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A podcast for farmers and ranchers ready to shift for a stronger future... Stronger farm families Stronger food systems Stronger rural legacies
Show more...
Entrepreneurship
Arts,
Education,
Food,
Business,
Self-Improvement
https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/ad/e6/58/ade658d0-bd2c-4bc7-395b-c7df64f0f98e/mza_8567494630415347082.jpg/600x600bb.jpg
Building a Business, Raising a Family, and Keeping Agriculture Strong
Farming on Purpose
45 minutes 25 seconds
9 months ago
Building a Business, Raising a Family, and Keeping Agriculture Strong
”The other thing that really just brings joy to me is the little moments of farm life. So whether that's just like checking cows on pasture in the summer, that's some of my favorite memories growing up. And just holding on to those things when the ag economy or other things seem a little heavy, then it's those little moments that I think really grounds a person and why a lot of us are in agriculture.”    Hannah Klitz, owner of Oak Barn Beef and founder of Rural Edge Marketing, shares her journey of building a direct-to-consumer beef business while raising a family. She discusses the challenges of learning processing, managing logistics, and balancing motherhood with entrepreneurship. Through hard work and adaptability, she has grown her business, learned digital marketing, and now helps other rural entrepreneurs. Her story highlights resilience, family values, and the evolving future of agriculture.  Key Topics:  How Hannah built Oak Barn Beef from the ground up.  Navigating butchering, logistics, and working with processors.  Raising a family while running a growing business.  Handling shipping, pricing, and financial sustainability.  Using digital strategies to grow a farm-based business.  The rewards and challenges of a family-run business.  Consumer trends in local food and sustainable practices.    To connect with Hannah, you can find her on Facebook, Instagram, and her website.  LINKS  Join the waitlist for our premier class here!  Marketing Routine class, do so here!  Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.   Check out our favorite software tool for online sales: Thrivecart  I may earn affiliate commissions from links on this page.  Other Episodes You May Enjoy:    Episode 99: Make Marketing Part of Your Routine  Episode 81: Choosing Your Path  Episode 38: Looking Beyond Your Starting Point with Karoline Rose Bohannan    About the Host of Farming On Purpose, Lexi Wright:    I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.    Connect with me on Instagram, Facebook, and TikTok.  
Farming on Purpose
A podcast for farmers and ranchers ready to shift for a stronger future... Stronger farm families Stronger food systems Stronger rural legacies