In this two-part Farm4Profit special series, we head west to Sonoma County, California—where innovation, heritage, and sustainability meet in the vineyards of Alexander Valley. In Part 1, we sit down with Dan Rotlisberger, Vineyard Manager for Robert Young Estate Winery, to talk about the deep farming roots that have shaped Sonoma’s agricultural story for over a century. From prunes to premium winegrapes, Dan shares how his family transitioned through generations of change, blending tradition with new technology and conservation-minded viticulture. Then in Part 2, we meet Kris Hicks from Vimark Vineyard Management and Trione Vineyards & Winery—a craftsman who traded in carpentry and construction for vineyard rows and harvest dust. Kris shares how hands-on learning, mentorship, and sustainability define his approach to vineyard management, proving that the best fruit comes from those who know every inch of their land.