Want to see how a loyalty program actually moves behavior without feeling transactional? We sit down with Katie Dalton, president of Audience Rewards, to unpack the mechanics that turn a thrilling night out into a habit fans can’t wait to repeat. From the first “wow” perk to AI-powered recommendations, we explore the playbook that keeps people choosing live entertainment over another night on the couch. We start by nailing what success looks like: delight for the fan and measurable value for...
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Want to see how a loyalty program actually moves behavior without feeling transactional? We sit down with Katie Dalton, president of Audience Rewards, to unpack the mechanics that turn a thrilling night out into a habit fans can’t wait to repeat. From the first “wow” perk to AI-powered recommendations, we explore the playbook that keeps people choosing live entertainment over another night on the couch. We start by nailing what success looks like: delight for the fan and measurable value for...
How Feld Entertainment Keeps Audiences Coming Back, Generation After Generation
Fandom Unpacked
33 minutes
1 month ago
How Feld Entertainment Keeps Audiences Coming Back, Generation After Generation
What does it take to create extraordinary family entertainment that spans generations? Jim Moseley, VP of Event Marketing and Sales, Northeast, for Feld Entertainment, pulls back the curtain on how iconic brands like Disney on Ice, Monster Jam, and Ringling Bros. and Barnum & Bailey continue captivating millions of fans yearly. The numbers alone are staggering—10 million people attend Feld shows annually in North America, with up to 400,000 fans filling venues every weekend. But the true...
Fandom Unpacked
Want to see how a loyalty program actually moves behavior without feeling transactional? We sit down with Katie Dalton, president of Audience Rewards, to unpack the mechanics that turn a thrilling night out into a habit fans can’t wait to repeat. From the first “wow” perk to AI-powered recommendations, we explore the playbook that keeps people choosing live entertainment over another night on the couch. We start by nailing what success looks like: delight for the fan and measurable value for...
