Want to see how a loyalty program actually moves behavior without feeling transactional? We sit down with Katie Dalton, president of Audience Rewards, to unpack the mechanics that turn a thrilling night out into a habit fans can’t wait to repeat. From the first “wow” perk to AI-powered recommendations, we explore the playbook that keeps people choosing live entertainment over another night on the couch. We start by nailing what success looks like: delight for the fan and measurable value for...
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Want to see how a loyalty program actually moves behavior without feeling transactional? We sit down with Katie Dalton, president of Audience Rewards, to unpack the mechanics that turn a thrilling night out into a habit fans can’t wait to repeat. From the first “wow” perk to AI-powered recommendations, we explore the playbook that keeps people choosing live entertainment over another night on the couch. We start by nailing what success looks like: delight for the fan and measurable value for...
From Club to Kingdom: The Power of the Disney Fanbase with D23
Fandom Unpacked
33 minutes
5 months ago
From Club to Kingdom: The Power of the Disney Fanbase with D23
What happens when you gather Disney's most passionate fans in one community? Michael Vargo, Senior Vice President of D23, Corporate Events & Walt Disney Archives, reveals the magic behind Disney's official fan club in this captivating conversation. From its humble beginnings in 2009, D23 has evolved into a global phenomenon connecting Disney's most devoted fans—passionate enthusiasts who visit theme parks regularly, watch films multiple times, and build lasting friendships through shared...
Fandom Unpacked
Want to see how a loyalty program actually moves behavior without feeling transactional? We sit down with Katie Dalton, president of Audience Rewards, to unpack the mechanics that turn a thrilling night out into a habit fans can’t wait to repeat. From the first “wow” perk to AI-powered recommendations, we explore the playbook that keeps people choosing live entertainment over another night on the couch. We start by nailing what success looks like: delight for the fan and measurable value for...
