Want to see how a loyalty program actually moves behavior without feeling transactional? We sit down with Katie Dalton, president of Audience Rewards, to unpack the mechanics that turn a thrilling night out into a habit fans can’t wait to repeat. From the first “wow” perk to AI-powered recommendations, we explore the playbook that keeps people choosing live entertainment over another night on the couch. We start by nailing what success looks like: delight for the fan and measurable value for...
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Want to see how a loyalty program actually moves behavior without feeling transactional? We sit down with Katie Dalton, president of Audience Rewards, to unpack the mechanics that turn a thrilling night out into a habit fans can’t wait to repeat. From the first “wow” perk to AI-powered recommendations, we explore the playbook that keeps people choosing live entertainment over another night on the couch. We start by nailing what success looks like: delight for the fan and measurable value for...
Creating Community IRL: Why Fan Conventions Are a Marketer’s Dream
Fandom Unpacked
26 minutes
10 months ago
Creating Community IRL: Why Fan Conventions Are a Marketer’s Dream
What happens when passionate fans decide to create the events they've always wanted to attend? Melissa Anelli, CEO and Founder of Mischief Management takes us on her journey from Harry Potter superfan to convention entrepreneur running some of the most beloved fan gatherings in entertainment. The spark began in 2007 when Anelli and fellow staff members from The Leaky Cauldron (a major Harry Potter fan site) decided they could create better fan events themselves. Their first convention drew 7...
Fandom Unpacked
Want to see how a loyalty program actually moves behavior without feeling transactional? We sit down with Katie Dalton, president of Audience Rewards, to unpack the mechanics that turn a thrilling night out into a habit fans can’t wait to repeat. From the first “wow” perk to AI-powered recommendations, we explore the playbook that keeps people choosing live entertainment over another night on the couch. We start by nailing what success looks like: delight for the fan and measurable value for...
