A podcast that features stories of leaders, their families, and the family enterprises they transformed. Family IN Business is sponsored by the Kellogg Center for Family Enterprises and hosted by storytelling expert, Esther Choy.
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A podcast that features stories of leaders, their families, and the family enterprises they transformed. Family IN Business is sponsored by the Kellogg Center for Family Enterprises and hosted by storytelling expert, Esther Choy.
S1 E1: Robert Pasin: Rethinking Radio Flyer’s Little Red Wagon Without Reinventing the Wheel
Family IN Business
38 minutes 40 seconds
5 years ago
S1 E1: Robert Pasin: Rethinking Radio Flyer’s Little Red Wagon Without Reinventing the Wheel
Reviewers described Radio Flyer as “Americana on four wheels,” but just because it was beloved didn’t mean it would last forever.
Soon after joining his multi-generational family owned business, Robert Pasin learned the company was in trouble. Though the company hadn’t changed, consumer preferences had. How could they gain a competitive advantage without losing everything that made Radio Flyer an iconic part of Americans’ childhood memories?
Family IN Business
A podcast that features stories of leaders, their families, and the family enterprises they transformed. Family IN Business is sponsored by the Kellogg Center for Family Enterprises and hosted by storytelling expert, Esther Choy.
