Matt has led marketing and managed brands including Whirlpool, Slim Jim during his time at ConAgra Foods, Bel Group, and is currently the Director of Marketing at Plum Organics, recently acquired by Sun-Maid.  In this episode Matt talks about the unique challenges for marketing to new Moms, what it means to be a "digital-first" brand, and how Plum positions itself as a trusted resource that supports parents mental health journey.