The Wild World of Marketing to Parents with Alisha Snow

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Family First

Mark Giovino

19 episodes

3 months ago

The Wild World of Marketing to Parents

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The Wild World of Marketing to Parents

The Wild World of Marketing to Parents with Alisha Snow

Family First

38 minutes

2 years ago

The Wild World of Marketing to Parents with Alisha Snow

In this episode, Alisha shares some interesting trends and universal truths about the important family/parent demographic including their shopping behaviors, entertainment choices, and advice for how marketers should approach custom research when targeting parents and kids. Alisha is an executive vice president at Smarty Pants, a custom research and strategic consulting firm. Alisha leads research initiatives for a diverse set of Smarty Pants’ clients including Target, LEGO, Aetna, PBS Kids, and Kellogg's. Prior to joining Smarty Pants, Alisha designed and facilitated global research initiatives for Hasbro. Alisha’s depth of experience with youth research has positioned her as an expert in the media.