In this episode of the Family Business/Business Family podcast, Bret Snyder, CEO of W.L. Gore & Associates, a global materials science company best known for its GORE-TEX products, talks building credibility within the business, balancing legacy with innovation and preparing the next generation of his 80-plus-member family to steward the enterprise. Also in this episode, Deborah Jacob, owner and chairman emeritus of fifth-generation MJS Packaging, recounts her journey from reluctant recruit to family business leader, the mentors who helped her gain footing and the stark contrasts between public companies and family-owned enterprises. And Family Business Magazine Contributing Editor Dennis Jaffe explains why families must establish clear structures for decision-making, how to avoid the dangers of conflict avoidance and practical ways to create governance that balances fairness with effectiveness.

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